Legal

Terms of Service

Last updated: April 20, 2025

1. Agreement to Terms

By accessing TruGrowth.ai or engaging TruGrowth LLC ("TruGrowth," "we," "us," or "our") for services, you agree to be bound by these Terms of Service. If you do not agree to these terms, do not use our website or services.

2. Services

TruGrowth provides dental practice consulting services focused on implant case volume, including but not limited to: marketing funnel strategy, lead generation review, front desk conversion training, treatment coordinator coaching, and sales system implementation.

Specific deliverables, timelines, and pricing for each engagement are outlined in a separate Service Agreement or Statement of Work provided to the client prior to commencement of services.

3. Service Packages & Payment

TruGrowth offers the following service tiers (pricing subject to change):

  • Foundation Kit — One-time payment due upon purchase. Non-refundable after materials are delivered.
  • Growth Partner — Monthly retainer with a 3-month minimum commitment. Billed monthly in advance.
  • Full Arch Accelerator — Monthly retainer with a 3-month minimum commitment. Billed monthly in advance.

Invoices are due within 7 days of issuance unless otherwise agreed in writing. Late payments may result in suspension of services. TruGrowth reserves the right to modify pricing with 30 days' written notice to existing clients.

4. Cancellation & Refunds

Monthly retainer clients may cancel after fulfilling the 3-month minimum by providing 30 days' written notice. No refunds are issued for partial months already billed.

The Foundation Kit is non-refundable once digital materials have been delivered. If delivery has not yet occurred, a full refund may be requested within 48 hours of purchase.

5. Client Responsibilities

To receive the full benefit of TruGrowth's services, clients agree to:

  • Provide accurate information about their practice, team, and metrics
  • Make key staff (e.g., TCs, front desk) available for coaching sessions as scheduled
  • Implement recommended scripts, systems, and processes in good faith
  • Respond to TruGrowth communications within a reasonable timeframe
  • Maintain an active payment method on file

TruGrowth's ability to deliver results is contingent on client participation and implementation. We cannot guarantee outcomes where the client has not engaged in good faith.

6. Results Disclaimer

TruGrowth makes no guarantee of specific revenue outcomes, case volume increases, or close rate improvements. Results described in marketing materials (e.g., "35–50% close rates") represent what best-in-class practices achieve and are not guarantees of individual client performance. Actual results depend on many factors, including client market, team capabilities, and implementation effort.

7. Confidentiality

Both parties agree to keep confidential any proprietary information shared during the engagement, including but not limited to: practice financials, patient data, marketing strategies, and TruGrowth's proprietary frameworks, scripts, and materials.

TruGrowth's materials (playbooks, scripts, training recordings, frameworks) are proprietary and licensed to the client for internal use only. They may not be resold, redistributed, or used to train or compete with TruGrowth.

8. Intellectual Property

All content, tools, frameworks, and materials created by TruGrowth remain the intellectual property of TruGrowth LLC. Client-specific customizations are licensed to the client for their own internal use during and after the engagement.

9. Client Portal & Data

Access to the TruGrowth Client Portal is provided for the duration of an active engagement. Clients are responsible for maintaining the security of their login credentials. TruGrowth may suspend access for non-payment or breach of these terms.

Recordings and documents uploaded to the portal are used solely for coaching purposes. See our Privacy Policy for details on how uploaded content is handled and retained.

10. Limitation of Liability

To the maximum extent permitted by law, TruGrowth's total liability to any client for any claim arising under these terms shall not exceed the total fees paid by that client in the 3 months preceding the claim.

TruGrowth is not liable for indirect, incidental, special, or consequential damages, including lost revenue, even if advised of the possibility of such damages.

11. Governing Law

These Terms of Service are governed by the laws of the United States and the state in which TruGrowth LLC is registered, without regard to conflict of law provisions.

12. Changes to Terms

We reserve the right to update these Terms of Service at any time. Changes will be posted to this page with an updated effective date. Continued use of our services after any changes constitutes acceptance of the updated terms.

13. Contact

Questions about these Terms of Service? Contact us: